Your Results Matter.   For most of us, we race for fun and not for a paycheck.  For many, part of the fun is being able to show improvement over time... the feeling that the time you are investing will result in meeting your athletic or fitness goals. How are you quantifying your improvement or results?  Are you getting better or have you reached a plateau? Unfortunately, I often see athletes struggle simply because they doing unstructured workouts as part of a generic race plan that won't advance them effectively toward their intended results & goals.

Technology as a Tool.  We live in interesting times, with ever-evolving technology to help us understand, quantify and predict athletic performance.  The challenge is being able to interpret that mountain of data and turn it into results that matter to you.  What is that HR monitor telling you about your last workout and about your fitness as a whole?  How do you really utilize a power meter to improve your cycling?  What technology actually makes sense to purchase and what is simply "bling"?  Some people see technology as complexity or frustration, ruining their simple enjoyment of a sport.  It doesn't have to be that way...  

Value Provided to You.  Simple... to help you meet or exceed your goals in the most time effective way possible.  I leverage technology to sort through your data, quantify your fitness, establish realistic and achievable goals and develop specific plans to achieve those goals... freeing you up to actually enjoy the workouts and your fitness journey.

The Tri2Max Difference.  I am a strategic thinker who has been creating and implementing strategic planning for over 20 years.  I have the unique ability to perform "DIKAR"... turning Data into Information to create Knowledge which leads to Actions that deliver Results.  

Clients.  To maximize performance, there needs to be a synergy between the coach and athlete.  My goal is not to maximize the number of clients I work with, but rather to have a significant positive impact on the athletes I choose to coach.  I have had the opportunity to work with people who were new to sports as well as seasoned athletes who are competing at the top of their age groups at the national level.  I truly enjoy helping people at all levels of competition. Even if your goal is simply to complete your first triathlon, or you want to move from last place to mid pack, it's about identifying and helping you meet your specific goals.

Expectations.   For our collaboration to be effective and for you to achieve your desired results, I expect all of the Tri2Max athletes to:

  • Be approved by a doctor / medical professional to participate in their sport and to perform high intensity exercise.  Athletes must work with their medical provider to address any medical issues and alert me immediately of any potential problems.
  • Be committed to the goal and willing to do the associated workouts.  Certainly unexpected things come up... family, business, illness, etc., but most weeks should be completed as scheduled. 
  • Be willing to communicate on a regular and timely manner.  All workouts need to be completed and uploaded to TrainingPeaks with appropriate comments made on each workout.  Long course & ultra endurance athletes need to communicate daily on basic readiness metrics (sleep, fatigue, resting HR, HRV, etc.).
  • Be willing to perform quality workouts.  From a "bang for the buck" perspective, I believe in power based bike trainer rides and pace based interval running.  A significant part of your training will likely be indoors on a trainer or treadmill during the week, with longer rides / runs outdoors on the weekends.  Quality workouts often preclude group rides or runs if they are not at your specific training paces or power.
  • Be willing to perform fitness assessments.  Periodic testing quantifies changes in fitness and alters training zones to drive growth.  These include specific swimming, cycling and run test protocols.
  • Be willing to invest in a basic level of technology.  This involves a GPS & HR Devices that allow data transfer to TrainingPeaks.  A quality bike trainer compatible with TrainerRoad virtual power (Kurt Kinetic Road Machine is recommended).  For more advanced cycling analytics, a bike power meter is recommended.  

About Me.  I am a USAT level 1, USAC level 3, TrainingPeaks level 2 and Ironman Certified coach, with a 25+ year history of strategic thinking, planning, forecasting, mentoring/coaching and data analysis.  My undergraduate degree is in Industrial Engineering which focuses on operational efficiency.  I've applied these skills to triathlon and cycling specific coaching, to help my clients analyze and maximize their specific athletic performance.  


I have the unique perspective of overcoming challenges to reach lofty goals.  In 2012, I was completely run over by a pickup while training for the USAT & 5150 National Championships.  In 2013, I focused on rehabilitation and rebuilding fitness to successfully complete Ironman Arizona.  I understand the physical and mental challenges of recovery from injury, and can help develop a training program to help you meet your specific long-term goals.